We’re All Sitting On An Asset We’re Not Using

On the 15th of July 2012, the stock price of Sarepta Therapeutics (SRPT) was trading at a leisurely $3.61. The company, which provides treatment for a rare degenerative genetic disease called “Duchenne Muscular Dystrophy” had a small market (8,000 people in the US have the condition) and treatment can only be used on 13% of patients, resulting in little movement for the stock over the previous 10 years.

On that balmy day of July, someone sold 650 thousand shares in the company, at a value of around $2m.

Then, the stock exploded. By the end of September it had shot up to $34. By the next year it was at $53, and it’s currently trading at around $80 per share.

Sarepta Therapeutics, 2012

If that was you who had sold your 650 thousand shares on July 15 2012, those shares today would be worth $52m.

Someone lost out on 50 million dollars.

There are very few things worse than the feeling of a missed opportunity.

First, losing hurts. Daniel Kahneman and Amos Tversky Nobel Prize winners and trailblazers in the world of behavioral economics, first identified this “loss aversion”. We’d rather not lose $5, than find $5.

Second, we are programmed to hate losing out. “FOMO” has even been added to the Oxford Dictionary.

The Oxford Dictionary

So to find out that we’re all sitting on an asset that we’re just not using, that we’re completely missing out on, is both expensive and frustrating.

Nothing is more expensive than a missed opportunity.
— H. Jackson Brown Jr.

“What is this asset, and where can I find it?”, I hear you asking. Well, I’ll give you some clues.

It’s digital, packed with data, contains your behavior and others’ behavior, it tells a story, it involves your closest friends and business associates. It for sure involves your boss, and your most valuable clients. It can help you make better decisions, understand the point-of-view of others, give deep, actionable insights, and it’s something you interact with all day.

It’s your email, of course.

There is so much information there, so much data, so much value, it’s almost priceless. The problem is that at the moment, it’s like hundreds of horses galloping in different directions.

What if we could harness that power, direct it, and use it to make you better, happier, and more fulfilled?

Watch Retruster. And watch this space.